By Josh Beckerman
Triller, whose namesake video app has been described as an alternative to TikTok, detailed its plans for a direct listing more than a year after submitting a confidential filing with the Securities & Exchange Commission.
As of 2022, Triller planned to go public on Nasdaq, but the company said in its S-1 filing Wednesday that it’s seeking a New York Stock Exchange listing under the symbol ILLR.
In June 2022, the company terminated a planned merger with SeaChange International and said it would pursue a direct listing. Former movie-studio head Ryan Kavanaugh and health-care entrepreneur Bobby Sarnevesht bought Triller in 2019. The company’s other operations include Verzuz music battles and Triller Fight Club.
Triller’s 2022 revenue was $47.7 million, up from $26.4 million in 2021.
Last September, Triller said Global Emerging Markets would provide up to $310 million in equity capital for a 36-month term following a public listing. Triller has received investments from Metallica, Snoop Dogg and Lil Wayne.
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